Above is a new advertising campaign from Ardee-based ABP Food Group, which is owned by local millionaire Larry Goodman.
The basis behind the campaign is the slogan ‘Setting Standards’. Considering their role in the recent horse meat controversy and the fact that one of ABP’s subsidiaries has lost a valuable contract with Burger King to rivals Kepak, maybe the slogan ‘Setting Standards’ is slightly ill-advised!
Talk of the Town 