The number of people listening to local radio in the North East is falling, according to the latest JNLR/Ipsos MRBI report into radio listening for the 12 month period October 2012 to September 2013.
The report has found that a total of 81% of people listen to radio during the week in the North East and Midlands area, down 1% on the previous report which covered the period from July 2012 to June 2013.
That figure is below the national figure of 83% with the numbers tuning into national stations rising overall.
More than half (54%) of people in the North East and Midlands listen to national radio stations.
In the Louth/Meath area weekday listenership of local radio stations was 30.1%, a drop of 3.5% from the last report, and 23% at weekends, which was down 2% on the last report.
This compares with a national average of 57% who tune into their local or regional radio stations on an average day.


