A new drinking game has gone viral throughout Dundalk in recent days.
‘Neknominate’, which is believed to have originated in Australia, sees an individual face a challenge of downing a pint as quickly as possible.
They then challenge two friends by nominating them to neck a pint. Those nominated have to do so within 24 hours and post it on social media or face a financial penalty or the ultimate humiliation of losing face amongst friends.
The craze has taken over Facebook in this area in the last few days with more and more nominations being made on a daily basis.
While extreme measures of the game have yet to emerge here, around the world people have been trying to outdo each other. Some have opted to neck bottles of wine, vodka or other spirits while others haven taken to drinking from boots or toilets.
Rather than post a video of a local person taking part – and there have been many, check out the video above of an Australian guy drinking from a toilet which earned huge criticism from health authorities Down Under.