Mayo GAA star Cillian O’Connor is supporting the Ireland’s Safest Young Driver competition
Young drivers across the country are being urged to sign up to take part in a major road safety challenge which could earn one of them the title of ‘Ireland’s Safest Young Driver’ and the chance to drive free for a year.
The competition, which will put the driving skills of more than 60 young drivers from across Ireland to the test using innovative in-car ‘black box’ technology, is organised by leading accident services provider CRASH and supported by the Hooper Dolan Insurance Group.
Young drivers aged between 17 and 21 who make it to the shortlist – which will include young men and women from every county in Ireland – will have their vehicles fitted with Ingenium Dynamics, an award-winning driver behaviour management system which will monitor and help to improve their driving habits over a 10-week period as part of a wider campaign to promote road safety awareness.
The young driver with the best overall driving score will win a total prize fund worth €4,000 to help keep them driving over the next full year.
This includes €1,500 towards insurance, €1,500 towards fuel costs and €1,000 towards other motoring costs. Each provincial winner will also receive €500 towards motoring costs.
Tony McKeown, Sales and Marketing Director at CRASH, said: “As one of Ireland’s leading provider of accident services, we know only too well the devastating impact accidents can have on people’s lives.
“Younger drivers in Ireland remain most at risk and in need of guidance on road safety issues. We hope that this competition will help to raise awareness of those issues in an exciting way that will help to focus their attention and allow them to learn along on the way.
“We very much want to promote the use of the telematics systems to monitor and improve overall driver behaviour. This is being used by some insurers in Ireland to reward young drivers with lower premiums and we think this will only increase in the future.”
Once installed inside the vehicle, the ‘black box’ continuously measures speed, geo-positioning, braking force, rate of acceleration and severity of cornering. The data is transmitted by a SIM card to a central computer where it is processed and assessment is made as to whether the driving behaviour is low, medium or high risk.
The competition is open to eligible young drivers aged between 17 and 21 who meet the required qualifying criteria and have their online applications returned by the closing date of Friday 21st February 2014.
To find out more about the competition, please visit www.ingeniumdynamics.ie, email info@crashservices.com or call freephone 01 524 5004.
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